Guest Lecture on “The Advertising Film Before Commercial Broadcasting “

Novelty News, May 1911

Novelty News, May 1911

Special Collections in Mass Media & Culture is pleased to announce an upcoming guest lecture presented by Martin Johnson, Assistant Professor of Media Studies at Catholic University on:

  • Date: Tuesday, October 21st
  • Time: 4:30pm
  • Location: 3rd floor instruction space in Hornbake Library North

The title of Dr. Johnson’s lecture is, “The Best Advertisement Will Never Be Written”: The Advertising Film Before Commercial Broadcasting.” He will discuss the attempts by producers of industrial films in the 1910s to create moving-image advertisements and, despite early setbacks due to resistance within the motion picture industry, the subsequent success of using non-theatrical spaces as advertising platforms.

Judicious Advertising, December 1912

Judicious Advertising, December 1912

“By locating these advertising films within a diverse media landscape,” Johnson claims, “it becomes possible to trace the emergence of ‘useful’ mass media in the early 20th century.”

The lecture is free and open to the public. Students in Communication and Film Studies are especially encouraged to attend. A reception will follow Dr. Johnson’s presentation.

Questions? Contact Mike Henry, Research Specialist, at mlhenry@umd.edu.

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